Mimi Bay

Multi-instrumentalist Mimi Bergman – aka mimi bay – is crafting a delicate Gen-Z spin on age-old quandaries in her small Gothenburg apartment. Self-taught, she began writing and recording at 14 before sharing her music online. It quickly resonated with YouTube frequenters as her channel Hi I’m Mimi subsequently grew to a quarter of a million subs (and counting) and garnered over 20 million streams on Spotify. This EP  follows three singles dropped in 2021, as well as an acclaimed performance at SXSW, and an appearance at the TikTok music festival which went viral. 

Jazzy chords, playful lo-fi drums and cartoon synths populate the disarming sonic world of first single ‘no doubt’. Atop the accompaniment perch sweet soft-pop vocals, intimate and vulnerable, ruminating on disconnection, uncertainty and self-doubt – lyrics set to resonate with any listener. Mimi’s impressionistic lyrics sound like a confessional diary entry, shortening the physical distance between the artist and her fans.